Adoption of Halal Tourism Concept in Star Rated Hotels in Mombasa County, Kenya: The Role of Perceived Benefits

Globally, halal tourism has been acknowledged as one of the tourisms segment whose growth is exponential. Halal identified highest spending tourist markets. The hospitality industry recognising need to adopt Halal-compliant facilities around globe. can be understood offer services designed meet needs Muslim tourists following their religious commitments. destinations serve food, have a no-alcohol policy and gender-segregated swimming spa areas, among other compliant products. Consequently, in Kenya, gradually embracing concept. Mombasa County key area. Its rich Islamic influence would make it preferred destination for worldwide. However, some restaurants currently only providing food. Subsequently, country missing out on growing global tourism. Hence, study sought examine perceived benefits intention concept star-rated hotels. population was 15 hotels County. respondents consisted hotel managers, supervisors operatives. embraced cross-sectional research design where primary data were collected using questionnaires interviews. Data analysed descriptive analysis by computing frequencies means inferential correlation multiple regression analyses. coefficient determination from model showed that explain 62.2% found significant determinant star recommended undertake cost-benefit before adopting products services. Keywords: tourism, adoption,